Company Overview

Company Overview

Whirlpool Corporation is the world's leading manufacturer and marketer of innovative home appliances with annual sales near to $20 billion, over 70,000 employees, and approximately 70 manufacturing and technology research centers around the world. The company markets major brand names to consumers in nearly every country, its principal products being laundry appliances, home refrigeration, home cooking appliances, home dishwashers and mixers, and other household appliances. The global headquarters is located in Benton Harbor, Michigan with regional headquarters located in Europe, Asia and Latin America.

The Canadian operation, Whirlpool Canada LP, is one of the country’s leading marketer and supplier of home appliances, delivering over $1 billion in revenue. The company has near to 500 employees and operates nationwide with the head office located in Mississauga, Ontario.

Whirlpool Canada has an impressive portfolio of high consumer-appeal brands that includes Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Inglis, Estate, and Roper. Whirlpool Canada’s strategy is to differentiate their family of brands through innovation. Therefore each brand has their own distinctive identity, while each offering a wealth of inventive products that will meet the needs of all consumers. This is all made possible because ingrained in Whirlpool Canada’s mission, are a consumer-focused approach and innovative thinking, which combine to help make life easier, leading to the establishment of trust and a life long relationship with their customers.

Discover more about Whirlpool Corporation by viewing our annual report

Back to Top

Our Vision

Our Vision

Every Home... Everywhere. With Pride, Passion and Performance

These words represent the vision that will guide Whirlpool into the future. We create the world's best home appliances, designed to make life easier and more enjoyable for all people. Our goal is a Whirlpool product in every home, everywhere with… our work and each other
Passion...for creating unmatched customer loyalty for our brands
Performance...results that excite and reward global investors with superior returns

Our Mission

Everyone…Passionately Creating Loyal Customers for Life

We will become a company of people captivated with creating loyal customers. From every job, across every imaginable contact, over the course of a lifetime, we will build unmatched customer loyalty. One customer at a time.

Our Values

How we operate everyday is through our values-based strategy that represents who we are to our customers, our investors and to each other. And the way they represent the company demonstrates how we do business: the right way

We conduct all aspects of our business in an honourable way, recognizing there is no right way to do a wrong thing.

We do our best work when we trust one another and value the capabilities and contributions of each person.

By working together in an environment of teamwork, we will achieve exceptional results.

Spirit of Winning
We aspire to being a world-class competitor in every business & marketplace in which we participate, never settling for good enough or the status quo.

Diversity with Inclusion
We value diverse people, thoughts and ideas.  Inclusion allows everyone to operate to his or her fullest potential.

Our Culture

Whirlpool Canada is committed to a rewarding work experience and a dynamic culture that…

inspires us to perform to our greatest potential,

High Performance

challenges us to think in new ways,

Continuous Improvement

fosters open communication,

Collegial Atmosphere
Employee Input

and builds leadership and a sense of pride in all of us.

Leadership Model
Community Involvement
Brand Ambassadors

Back to Top


The Power of 80,000 New Ideas

Relevant Solutions for Our Customers Worldwide

Innovation is a key strategy of Whirlpool Corporation, and an essential part of the company's long-term growth. We believe that innovative thinking comes from anyone and anywhere within our company. Our people are focusing their attention on innovations that deliver real value to both consumers and shareholders. Our global organization is providing the resources and processes to help create innovation never before seen in either our company or our industry.

Maytag® Ice2O™ 20 cu. ft. Cabinet Depth French Door Bottom Refrigerator

Size does matter – Introducing the NEW Maytag® 22cu. ft. Ice2O™, the 1st French Door Refrigerator with External Ice & Water in the industry that fits in a 33” opening! Click here to find out more about this.

Jenn-Air® Dishwasher with SteamClean Option

SteamClean Option provides a high-temperature steam option for enhanced soil and spot cleaning of stemware. The selection of SteamClean with the Normal Wash cycle and Heated Dry option cleans and shines stemware for flawless presentation. Click here to find out more about this new innovation.

KitchenAid® True ConnoisseurSM Premier Loyalty Program

KitchenAid® Home Appliances would like to join you in the kitchen and help you to realize your culinary dreams. We invite you to become a member of the True ConnoisseurSM Premier Loyalty Program. With this exclusive membership, you receive a chance to win a fabulous prizes and of course, the benefits of membership go far beyond our contests. You will have the opportunity to learn some wonderful new recipes. Take advantage of our chef’s seasonal menus. Discover fabulous restaurants and learn more about fine culinary institutions. Click here to find out more.

Whirlpool Optional Laundry 1-2-3

Designed for practicality and flexibility, our laundry options add impeccable convenience. With coordinated towers that tuck away detergents, seamless work surfaces that open up folding space and versatile pedestals that bring machines to the optimal height, life just got easier. Click here to find out more about the new laundry solutions.

Back to Top

Company History

Company History

1859 to early 1900's

Whirlpool Canada Inc. (formerly Inglis Limited) has a proud heritage in Canada dating back to 1859. Founded by John Inglis in Guelph, Ontario, the company first manufactured machines for grist and flour mills. In 1881, operating under the name John Inglis and Sons, the company moved to facilities on Strachan Avenue in Toronto, Ontario. In 1898, following the death of John Inglis, his son William assumed leadership of the business.

1935 to 1950

In 1935 the new Toronto Island Ferry was named after William Inglis in appreciation of his significant contribution to the city's industrial and cultural progress. Two years later, Major J.E. Hahn purchased the company, obtained the right to use the name John Inglis Co. Limited and made significant changes to the company's operations.

Under Major Hahn's leadership, the company assisted in the World War II effort by manufacturing guns for the Canadian and British governments. More than 17,800 people were employed at this time creating the need for expansion at the Strachan Avenue plant.

When the war ended in 1946, the company began to manufacture consumer products such as fishing tackle, house trailers, oil burner pumps and domestic heaters and stoves. In the same year, John Inglis Co. Limited negotiated with Nineteen Hundred Corporation (later Whirlpool Corporation) to manufacture home laundry products. The wringer washer was introduced in 1946, and in 1950, production of the automatic washer was added.

1960's to 1970's

By 1966, Inglis had become the leading producer of domestic laundry appliances in Canada. The company's strength in other consumer product categories was also evident.

In 1972, Inglis produced its one-millionth automatic washer and began manufacturing and selling appliances under the Whirlpool brand name. In 1973, the company began operating under Inglis Limited. During the late 1970s, Inglis Limited continued to grow by building a new warehouse and sales and service facility in Laval, Quebec; expanding its automatic washer manufacturing facility in Toronto.

1980's to 1990's

In 1981, the company moved its head office from Toronto to Mississauga, Ontario. One year later it acquired certain assets of Canadian Admiral Corporation, Ltd, and began manufacturing and selling under the brand name Admiral. Whirlpool Corporation increased its ownership in Inglis Limited to 71.6 percent in 1987.

Inglis introduced several new products during the late '80s. In 1985, the microwave oven was launched; in 1986 production of dishwashers began under the newly acquired brand name KitchenAid; and in 1987 a line of energy efficient refrigerators was introduced. The KitchenAid line of small appliances was expanded through the late '80s and 1990s to include the legendary stand mixer, blender, food processor, hand mixer, toaster and professional quality cookware.

2000 to Present

This decade so far has been an exciting one for Whirlpool Canada and its employees. The company adopted a new corporate name and focused heavily on building strong demand and unmatched loyalty for its brands by giving consumers what they need and want. Whirlpool Corporation acquired Maytag Corporation in 2006, increasing their portfolio of excellent brands, to include Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Inglis, Roper, and Estate.

The company’s strategy has been to take a consumer-focused approach, while also building a culture that engages employees to think innovatively in all aspects of the business. Several innovative products have been introduced – such as the Whirlpool® Duet™ front-loading washer, Maytag® JetClean™ II dishwasher with SteamClean option, KitchenAid® Architect II™ Series induction cooktops, and Jenn-Air® Oil Bronzed™ Appliances.

The company has placed high importance on creating and promoting the use of ENERGY STAR® qualified appliances to Canadians and has also built a partnership with Habitat for Humanity, supplying a range and refrigerator for every home built in the country.

Back to Top