Corporate Citizenship

Whirlpool Canada is committed to supporting employees and Canadians in their efforts to make our community a better place to live, work and play. Through its Community Involvement and Philanthropy Programs, Whirlpool Canada aims to:

• Be a responsible corporate citizen;
• Establish Whirlpool Canada employees as positive ambassadors for our company;
• Allow our employees to contribute to the community while building leadership and a sense of pride.

Whirlpool Canada has a long history of social and environmental responsibility. The company’s participation includes supporting the United Way and Habitat for Humanity Canada, donating product within the community and promoting the benefits of ENERGY STAR products to Canadians.

To find out more about our initiatives globally, please click here.

Back to Top

Energy Star

Whirlpool Canada LP winner of the ENERGY STAR 2010 Manufacturer of the Year award, has been a leader in promoting the benefits of ENERGY STAR® qualified appliances to Canadian consumers. In addition, to providing incentives to purchase energy efficient appliances during national consumer promotions, Whirlpool Canada uses the ENERGY STAR® symbol consistently in advertising, product literature, web sites and point of purchase materials.

The company's commitment to continually expand its ENERGY STAR® qualified product line has previously earned Whirlpool Canada three Manufacturer of the Year awards in four years. More than 62 percent of the refrigeration appliances manufactured and sold by Whirlpool, and more than 97 percent of dishwashers, qualified for the ENERGY STAR® symbol in 2006!

Whirlpool Canada estimates that its sales of ENERGY STAR® qualified appliances in 2005 and early 2006 have helped to reduce annual electricity consumption by 85 million kWh – enough to power more than 7000 homes for a year. Equally as impressive, an estimated 9000 tonnes of greenhouse gas emissions have been avoided. For more information on ENERGY STAR, click here.

Back to Top

United Way

Whirlpool Canada runs an annual campaign with their employees, to raise funds for the United Way of Peel Region. This provides the company with the opportunity to give back to the community, through participation in various initiatives that are organized by a team of employees. In just the last few years, Whirlpool Canada employees have raised and donated over $200,000 for the United Way of Peel Region.

Back to Top

Habitat for Humanity

Whirlpool Corporation shares Habitat for Humanity’s belief that every family deserves a home, a safe place to put down roots and nurture a hopeful future. Since 1999, Whirlpool Corporation has contributed more than $34 million in donations and cash to support Habitat’s mission to eliminate poverty housing.

Currently, Whirlpool donates a refrigerator and range to every new Habitat home built in North America and will support every new Habitat home built globally by 2011.

Whirlpool Canada is a longstanding donor of appliances for Habitat for Humanity builds across Canada and also contributes a Whirlpool ™ Refrigerator and Range to every new Habitat home in Canada. To read more about our partnership with Habitat for Humanity, click here.

Back to Top

KitchenAid Cook for the Cure

The year 2007 marks the 6th year for the KitchenAid Cook for the Cure Program, a sustainable fund-raising program that has created an ongoing revenue stream for the Canadian Breast Cancer Foundation. Funds are raised through sales of pink KitchenAid products and through donations received when someone hosts a Cook for the Cure party in their home. The total funds raised to-date have reached over $1,000 000. To find out more about the program, click here.

Back to Top